What is Google AdWords Pay Per Click (PPC) rating? It is a measure of how well your ad units are performing. It measures the number of clicks vs. impressions throughout your entire campaign or per keyword searched. Having high click-through rates result in more traffic to your site and increase your Quality Scores (leads that lower costs and bring in more sales) – leading to better profit margins. For more detailed information, Go Now.
How do we get good CTR? First, we need to know what it is! Google AdWords offers two ways to track your CTR: The standard Google Analytics tracking and the detailed AdWords reports. The standard version is free and limited to basic demographic and behavior data. The detailed version offers more detailed information on the ad’s position in search results, along with data on ad copy, bidding strategy, placement, and other factors that can have a major impact on your CTR. Here’s how to get a good CTR from Google AdWords:
How do we get good cost per click from Google AdWords? Assuming you use the standard Google Analytics tracking system, you should be able to see your CTR at least once per week. A good CTR tells you how effective your ads are in converting traffic and gives you an idea if you’re wasting money on bad traffic that doesn’t make any money at all. So what’s the ideal long-term average click-through rate for most ads in your AdWords campaign?
In short, a good CTR gives you a starting point for your research. If your ads are not converting, then you’ll need to tweak your ad and your keywords. It’s better to spend more time tweaking your ad than to spend less time analyzing your click-through rate. By tweaking your ads and keywords, you can focus on finding what works. And by learning the fundamentals of good Ctr, you’ll know what works for you and what to avoid doing.
A good Ctr also measures the strength of your landing page. A good CTR will tell you how many people clicked on the ad within the first 60 seconds of being shown. You’ll want to use the headline for your landing pages (also called ad extensions in Google AdWords). A good Ctr will measure the opening headline, the number of times the visitor lands on the headline, the number of times the visitor stays on the headline for at least 60 seconds, the final score, and the percentage of visitors that land on the ad and go on to complete the action you want them to.
To get the conversion rates you want, you need to learn about conversion rates in the display network. The display network includes not only ads but also publisher sites, and partner sites. These are sites other Google AdWords publishers bid on and display on Google. Their conversion rates are important indicators of where your ads should be placed. Your Ctr will display the top 10 sites based on their conversion rates.
Finally, a good CTR will provide you with the demographics that best describe your customers. Google offers more detailed demographics and advertising information in their advertising tool. Google advertisers also get access to Google’s wealth of information about the consumer and the characteristics that drive buyers and sellers in their industries. Learn about the typical buyer or seller and their typical purchasing channels and get the average Ctr for your industry.
Once you’ve optimized your site and acquired a good CTR, the next step is to learn how to write effective ad copies. There are many types of ad copy, including text-ads, image-ads, video-ads, and contextual ads. A good CTR will help you get started with a campaign and learn ad copywriting its ins and outs.